INSIDE TOURISM – PRESIDENT’S REPORT “Environment”

I’ve never seen myself as a greenie and thought I’d be the last person trying to convey environment messages.  But I feel very strongly that we’re on a knife edge right now.  That unless we take a step back, take this stuff seriously, are willing to make a stand about protecting our environment better, there is a serious risk that a deteriorating environment will have nasty repercussions on not just how we live and enjoy New Zealand, as New Zealanders.  But that New Zealand export’s (including Tourism) will become less desirable to the International markets.  And that is bad news all around.

Botulism is a word nobody in New Zealand ever wants to hear again.  But the recent scandal/scare highlights just how quickly bad news spreads. Although Botulism is found in soil also, Fonterra said the contamination was the result of a dirty pipe – if so – that’s a mistake, a human error – not an ecological problem.  Even so the repercussions have been serious and New Zealand clean green reputation took a tumble.

What if we had a serious genuine ecological issue in New Zealand?   Something not as easily fixed as replacing a pipe.    After the international attention this got a few weeks ago, it bears not to think what sort of attention, a country that sells itself on being clean and green would attract if that reputation was tarnished.

Former Prime Minister Sir Geoffrey Palmer, spoke recently at the Environmental Defence Society’s national conference and stated “I think we have some pretty critical issues to face up to in the area of the environment,” 

His comments came just a week after data from the Ministry for the Environment showed it was unsafe to swim at nearly two-thirds of monitored recreational sites on New Zealand Rivers – which I find just staggering.

We’ve heard other environmental experts tell us that

  • New Zealand now has the highest proportion of threatened species in the world. Including 68 per cent of our freshwater fish.
  • We have lost more than 90 per cent of our wetlands, 68 per cent of our ecosystems are threatened and 96 per cent of our lowland waterways are un-swimmable.
  • 43 per cent of all lakes classed as polluted, mostly lowland
  • In dairy farming areas, groundwater nitrate levels are rising quickly and human health is also directly impacted with an estimated 18,000 to 34,000 people annually contracting waterborne diseases
  • Soils in dairy areas are reaching heavy metal contamination levels from over-fertilisation, threatening our future food security and exports

We’ve got blinders on if we don’t think the rest of the world hasn’t recognised we’re potentially on a slippery slope as well:

•              A recent international comparison of environmental performance revealed New Zealand ranked 161st on per capita performance and 130th for overall impacts out of 180 countries.

•              Yale University’s Environmental Performance Index for 2012 now ranks New Zealand 14th out of 132 countries – in 2006, we were No 1. The index also tracks environmental performance trends, measuring a country’s progress over the past decade – under this formula, New Zealand ranked 50th.

My point is, if we are on a slippery slope, the Tourism Industry has much to lose and we need to better advocate change –  as there could well come a time when environmental slippage starts to affect the New Zealand tourism industry’s’ bottom line.

We need to make many improvements if we want to keep trading on our clean, green brand.  A sobering thought for us all.

NEW INDUSTRY AWARD FOR YOUNG TEC RISING STARS!

The Tourism Export Council of New Zealand announced today at the national tourism conference held at the Copthorne Solway Hotel in Masterton, a new award in 2014 for rising tourism stars of the future.

Young TEC is a new younger generation of tourism professionals who are under the age of 36 years and who are members of Tourism Export Council companies. In 2012 when the new brand and name was changed from ITOC to the Tourism Export Council, Young TEC was initiated to assist with the professional development of younger tourism staff. Twelve months on, an executive committee and regional coordinators have been appointed with various regional activities and networking functions hosted around the country.

In 2014 a professional development programme will be delivered during the winter months in conjunction with the first Young TEC Excellence Award process. All Young TEC members are eligible to enter and the award recognises the outstanding efforts and contribution to the development of New Zealand’s tourism industry by a Young TEC member.

The winning candidate will receive:

  • Two week professional development placement in one of Tourism New Zealand’s international offices
  •  Return economy flights sponsored by Air New Zealand
  •  Accommodation at an Accor Property
  • $1,000 spending money for overseas expenses

President Martin Horgan of the Tourism Export Council is enthused and says “this is an amazing opportunity for our young people to plan for a long career in tourism and demonstrates the Tourism Export Councils commitment to succession planning and professional development of our future tourism leaders. We are very grateful to our sponsors Air New Zealand, Tourism New Zealand and Accor Hotels who didn’t hesitate when approached to support this award.”

Tourism New Zealand Chief Executive Kevin Bowler says it fantastic to see the industry identify and support the people who will shape its future.    “Through programmes like Young TEC and this new award, the industry is really embracing the new ideas and fresh perspective that comes from the younger generation of tourism professionals.

 “Acknowledging success and providing ongoing professional development are core parts of Tourism New Zealand’s culture so we are pleased to be able to offer our support to Young TEC and the Rising Stars award.   

Application criteria is being developed and the award presented at the 2014 Tourism Conference.

 

 

Set on the waterfront of Auckland City on Okahu Bay, just moments from the famous Mission Bay beach, Kelly Tarlton’s SEA LIFE Aquarium is one of Auckland’s top attractions!

Kelly Tarlton’s showcases over 30 live animal exhibits in spectacular habitat displays, including the world’s largest Antarctic Penguin Colony Exhibit and amazing underwater viewing tunnels.

Our fantastic Animal Adventures offer unique and thrilling ‘up close’ underwater encounters with huge sharks, including the all new Shark Dive Xtreme and Shark Cage experience. You can also head out onto the ice to get up close to our amazing penguins with Penguin Discovery

The New Zealand Tourism Export Council is pleased welcome our latest members –  we look forward to working with you!

ALLIED MEMBERS:

GO Rentals – www.gorentals.co.nz – James Dalglish

Waimarama Maori Tours – www.waimaramamaori.com – Robert Mac Donald

Bay Tours Nelson – www.baytoursnelson.co.nz – Owen Perry

Wairakei Terraces – www.wairakeiterraces.co.nz – James Hill

NZ Transfers & Tours – www.nztransfersandtours.co.nz – Chris Clark

Auckland Skydive & Taupo Skydive – www.skydiveauckland.com – Lisa Chambers

Maataatua, Te Manuka Tutahi – www.mataatua.com – Hinauri Mead

Maori Tours Kaikoura – www.maoritours.co.nz – Maurice Manawatu

Pa Harakeke – www.paharakeke.co.nz – Glen Katu

Te Ana Rockart – www.teana.co.nz – Amanda Symon

Skydive Auckland offer the highest tandem skydive in New Zealand from a thrilling 18,000ft. Freefall for up to 75 seconds at a speed of 200+km/hr with stunning views of both the east and west coasts of NZ, Waiheke Island, Great Barrier Island and Mt Ruapehu. Skydive Auckland is based in Parakai, an easy 45 minutes drive from Auckland. Free transport is provided from Auckland City (subject to availability).

TOURISM BUSINESS MAGAZINE – Tourism Succession Planning with Young TEC

 

With the rebrand of ITOC to the Tourism Export Council last year, a new “youth organisation” was  initiated called Young TEC. Membership to Young TEC is free for all staff and employees of TEC who are between the ages of 18-36 years. We have had a great uptake of Young TEC members and a voluntary executive committee was established with regional coordinators in Auckland, Rotorua, Wellington, Top of the South and Queenstown appointed.  12 months on the Young TEC constitution and election process is about to be approved with the Chair of Young TEC having a valued governance position on the TEC Board.

After 5’s and breakfast networking events have been held around the country and the next step is the development of the career path “national development programme” which will be held next winter 2014. The national development programme will cover 8 weeks where participants will be matched with ‘famous and infamous’ industry mentors.  Topics with keynote speakers appropriate to each subject area will include:

1. Career Planning

2. Tourism Industry overview

3. International markets

4. Distribution Channels

5. Customer Service & Sales with Social Media

6.  Maori Cultural Training

7. Public Speaker & Presentation Skills

8. Human Resources & Conflict Resolution

Aside from the “national development programme” it is the intention to have an annual Young TEC conference day and for this year it will be Tuesday 10 December – the day before the TEC Xmas Symposium – this year held at the Pullman Hotel. More details to follow.

The Tourism Export Council of New Zealand Annual Conference 2017 will be hosted by Distinction Hotel & Villas on Wednesday 16 & Thursday 17 August in Te Anau.

Visit the Annual Conference page to register online, book accommodation and see the famil options this year.

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Past Conferences: 

2016 – Taupo

2015 – Dunedin

2014 – Hamilton

2013 – Masterton
2012 – West Coast
2011 – Tauranga
2010 – Marlborough
2009 – Gisborne
2008 – Queenstown
2007 – Bay of Islands
2006 – Wellington (Joint Tourism Industry Conference)
2005 – Nelson
2004 – Napier
2003 – Dunedin
2002 – Auckland
2001 – Queenstown (30th Year Anniversary)
2000 – Wellington (Joint Tourism Industry Conference)
1999 – New Plymouth
1998 – Queenstown
1997 – Rotorua (25th Year Anniversary)
1996 – Te Anau
1995 – Taupo
1994 – Franz Josef Glacier
1993 – Waitangi
1992 – Dunedin
1991 – Rotorua
1990 – Wellington
1989 – Christchurch
1988 – Northland
1987 – Queenstown/Te Anau
1986 – Nelson
1985 – Palmerston North
1984 – Queenstown
1983 – Waitangi
1982 – Wanganui
1981 – Mt Cook
1980 – Rotorua
1979 – Te Anau
1978 – Wairakei
1977 – Queenstown
1976 – Waitangi
1975 – Queenstown

The Operator and Inbound Operator of the Year 2013 finalists have been named!

OPERATOR OF THE YEAR finalists include: Real Journeys, SKYCITY Hotels and Hobbiton Movie Set & Tours.

INBOUND OPERATOR OF THE YEAR finalists include: Pacific Destinationz, NZ Journeys (2007) Ltd and Southern World.

Voting forms and profiles have been sent to members and the winners announced at the Copthorne Solway Resort Hotel during the Tourism Conference Wednesday 21 August.

 

NAU MAI MAGAZINE July 2013

Business first then culture for successful Māori tourism operators 

For Māori tourism businesses to succeed they need to focus on business fundamentals before the cultural dimension, says Tourism Export Council chief executive Lesley Immink. “You need to put Māori culture to the side when you start a business, and look at it commercially, and at what business skills you need,” Lesley says.

“In the past there was too much emphasis on being an authentic Māori experience, rather than concentrating right at the start on business skills. That’s why we have had very few Māori start ups grow into larger operators as while the cultural intention was evident, some business skills have been lacking. The focus should be on defining the business components of your product and weaving tikanga through it from all points of communication to the end delivery.”  This is what creates a unique point of difference from other mainstream product.

Start up operators need to invest in understanding business basics, from understanding gst to domestic/international marketing, product development and pricing. To do this they need a plan to keep going until the business is self sustaining and this includes membership to the appropriate organizations like the Tourism Export Council and the Tourism Industry Association.

“As a business mentor, when I’m working with couples I say that one of them has to keep their day job until the business can pay them both a realistic wage,” Lesley says. High profile Māori tourism success stories like Whale Watch, the Tamaki Māori Village, Mitai Māori Village, Te Puia, New Zealand Māori Arts and Crafts Institute, Hell’s Gate, and Te Hana Te Ao Marama are now all sustainable businesses with an export ready product, she says, but started one day and one tour at a time.

Lesley, who has affiliations with Tūwharetoa and Ngāti Apa, has 30 years experience in the tourism industry. She has won two New Zealand Tourism Awards, and successfully started, and for 14 years ran, an inbound tour company specialising in the youth and education markets, New Zealand Educational Tours.

The Tourism Export Council (formerly the Inbound Tourism Operators Council) works to bring product suppliers together with New Zealand inbound tour operators to grow New Zealand as an international tourism destination.

Lesley sees having successful Māori tourism experiences as critical to marketing New Zealand as an international tourism destination.

“My vision is for Māori to be a primary motivation for the majority of our overseas visitors coming to New Zealand.” At the moment the key motivator is our stunning scenery and often it is not until visitors arrive in New Zealand that they appreciate that the Maori culture is something quite unique and special. She says changes in the international market place means that her vision is realistic.

“The customer is changing. After doing the big icon countries of the world the visitor will turn their attention to countries that are environmentally and culturally sustainable. National tourism organisations like Tourism Australia and Tourism New Zealand are starting to leverage off their indigenous cultures. We are definitely ahead of the Australians in terms of the maturity and professionalism of our Maori product and in fact several Maori are now advising Indigenous groups in Australia.” With Tourism New Zealand seeing Māori culture as a point of difference for New Zealand, the next challenge is to make sure that more Māori tourism business operators become export ready, she says.

A positive development is that Maori tourism businesses are maturing and more and more young Māori are gaining tertiary business qualifications. “They want to succeed and are going back into the family business with a whole set of business skills.”

When developing new tourism products operators need to consider how New Zealand sells itself overseas, Lesley says. Traditionally, the North Island is marketed internationally as Māori, geothermal and citylife products while the South Island is about scenery, nature and conservation.  Maori operators need to appreciate that while international visitors do want to experience Maori product, they don’t necessarily want to do it at every destination she says. It is like coming to New Zealand because they want to see the home of AJ Hackett Bungy and do one or two jumps, but they don’t want to do it in every available destination. There needs to be strong differentiation between the range of Maori product for a visitor to experience culture activities in different destinations.

A change in the market that is creating opportunities for smaller operators is the increase in Free Independent Travellers (FITs). Where once ITOs needed relationships with 100 key operators to meet the needs of inbound groups, the more diverse requirements of the FITs means that they now need to work with 2000 operators, she says.

“The rise of the FIT visitor has real benefits for smaller Māori operators,” she says. To capitalise on this opportunity, the Tourism Export Council working with Air New Zealand, Tourism Auckland, and New Zealand Māori Tourism, organised an event that brought 20 Māori tourism business and 25 inbound operators together in Auckland in September 2012.

“The event was highly successful. Some Māori operators wrote new business, others established relationships, and others identified that they needed to do more to make their product export ready, Lesley says. Inbound operators were pleasantly surprised with the range of new product and keen to learn of more.” Because of the success of the event, a similar one is now being planned for 12 September 2013.

Ends

Preparations for the annual Tourism Export Council Conference 20 -23 August 2013 in Masterton are well underway with the Destination Wairarapa team keen to make it as memorable as possible.  The line up of speakers are confirmed and we are excited to present:

Jim Boult giving a NZ Airports report; Chris Flynn from PATA and this year talking about new emerging markets of Russia and Latin America; Pania Tyson-Nathan from NZ Maori Tourism re progress with Maori operators and working with other export sectors offshore;  Sarah Bennett from Lonely Planet discussing how and why Lonely Planet has survived the digital age as the number one travel guide and Gina Paladini from Tomahawk who will advise latest social media news and working with traditional and online distributors in today’s environment. The Prime Minister and Minister of Tourism Hon. John Key will be speaking ahead of MBIE, Martin Snedden TIA followed by Kevin Bowler TNZ, and the market updates from the regional managers – Tony Everitt (Asia), Gregg Anderson (Western Markets) and Tim Burgess (Australia). To finish the conference plenary session we have the inspirational Justine Troy, founder of 42 Below.

A panel discussion will be held re “tourism and the environment – what do we need  to do to protect our greatest natural asset for the growth of tourism in the future?” Delegates will be sent more information about this session, closer to the conference.

The Destination Wairarapa hosted evening on Tue 20 August will be at the George Hood Aviation Centre with the opportunity to meet with local tourism operators. Wednesday evening is a sit down dinner for the “operator of the year awards’ with entertainment provided by the famed kiwi icon band, the Warratahs. After a full day of plenary speakers on Thu 22, what better way to unwind than with our themed evening function hosted at Tui HQ, Mangatainoka? If you have always wanted to visit Managatainoka, don’t miss this opportunity – guaranteed to be memorable! Remember the theme for dress is “if I wasn’t in tourism, I’d be a….”