After nearly 20 years Agroventures Adventure Park is changing its name to Velocity Valley.

The adventure park first opened in 1998, welcoming the world’s first purpose-built jet sprint course, where participants go from zero to 100 km/h in 4.5 seconds.

Today, the park welcomes over 30,000 visitors a year and is one of New Zealand’s leading adventure hubs offering a unique array of exhilarating and ‘distinctively New Zealand’ adventure activities in one easily accessible location.

Velocity Valley managing director, Simon Short, says the company has always been about speed, rapid movement and the rush of leaving your comfort zone.

“Our new name and brand now clearly reflects this.”

Located amid the sweeping hills of Paradise Valley in Rotorua, the company’s refined identity is inspired by the valley they call home and the speed and adrenaline experienced on the six rides offered at the park.

“Our four Shweeb Racers, which can only be found at Velocity Valley, have also recently been kitted out with electrics,” says Mr Short.

“Racers, especially the little ones, can now go from zero to 50 km/h faster and easier than ever before.”

Mr Short says that as part of the new branding, each ride has been given a pulse reading, from cruise to insane, which clearly defines the adrenaline level of each experience.

“Velocity Valley offers something for all ages and confidence levels and the pulse reading will help visitors determine what’s right for them.”

ENDS